CX-SignalsExternal account intelligence for Customer Success teamsSpot the churn risk early. Seize the expansion opportunity
A customer should never be the one to tell you what’s happening in their own business. CX-Signals watches it for you and turns every signal into guidance your CSMs can act on.
The problem
Your CSMs don't really know what is happening with their accounts
Not because they don't care, but because keeping up with news and updates on fifty accounts is a full-time job that nobody has time for.
Today
- A CSM skims the customer's website the morning of the QBR
- The funding round, the new CRO, the layoffs: all missed
- The customer mentions a restructure the CSM has never heard of
- The health score is green, usage is steady, and the customer has just announced a restructure
With CX-Signals
- Every tracked account is monitored on a schedule you set
- Developments are labelled a risk or an opportunity, with the reasoning shown
- Each one arrives as a talking point, phrased for the conversation
- A weekly digest lands in the CSM's inbox before the week starts
The blind spot
Your internal signals matter
What’s hidden outside your product matters too
CX-Signals watches each account’s company, competitors and industry signals, and identifies risks and opportunities.
- Company, risk: a new CEO launches an AI-driven restructuring.
- Company, risk: revenue is on target, but margins are under pressure.
- Competitors, opportunity: rivals gain ground with an acquisition and a new platform.
- Industry, opportunity: new EU rules class recruitment AI as high risk.
- Works alongside your CS platform, not instead of it
- Nothing to integrate: no access to your CRM, inbox or calls
- Starts from a company name and its website
How it works
Most tools stop at gathering signals
CX-Signals keeps going
You add the accounts and everything after that runs on its own: weekly, monthly, or only when you ask. Each signal is carried from a headline to what your CSM should find out next.
Track
Add your accounts, plus their competitors and industries where the market matters, and set how often each one is checked.
Gather
We search news and the open web for each company, filtered to its verified domain so a namesake never slips in.
Relate
Each development is read against what you sell and who you sell to, so every point is about your product, not generic advice.
Interpret
Each one is classified, scored and labelled a risk or an opportunity, with the reasoning shown.
Act
You get a short, sourced talking point with the objective, the questions to confirm and what to watch for.
A prompt can brief you on one account, once
CX-Signals keeps watch over all of them, all the time
- RemembersEach story stays one thread, and new developments join it
- Stays quietIf you’ve heard it, you won’t hear it again
- Runs itselfEvery account, on its schedule, with nobody asking
- Drives actionEvery signal comes with what to find out, what to ask and what to watch
Capabilities
Built for how CS teams actually work
Your book, not the whole company's
Accounts belong to the CSM who owns them. You see yours; your colleague sees theirs. Managers get the roll-up.
Risk and opportunity labels
Every signal is called as a risk or an opportunity for the relationship, from an early churn warning to an opening for expansion, with a one-line explanation of why.
Weekly digest
An opt-in email summarising what moved across your accounts, timed for the start of your week.
Tuned to your product
Tell the system what you sell and who you sell to, and the interpretation shifts to match. A hiring surge means something different to a payroll vendor than to a security vendor.
Industry and competitor context
Optionally widen the lens beyond the account itself to the competitors and industry shifts that shape their next twelve months.
Sourced, always
Every talking point links back to the article it came from. Nothing is asserted without something you can open and read.
Pricing
Simple enough to work out on a napkin
You pay per analysis run, not per seat. Add the whole CS team at no extra cost.
per standard run
per run with competitor and industry context
per seat